News
NEWS
Want to stay up-to-date on new products, fabrics, colors and features, as well as exciting happenings within our company? You’re in the right place.
Pukka is proud to partner with Surfers for Autism
July 08, 2026 | Action Sports Industry News
Pukka is proud to partner with Surfers for Autism, providing hats for every participant and volunteer at the organization's largest event of the year, the 16th Annual Cocoa Beach Surf Festival on June 20 at Alan Shepard Park in Cocoa Beach, Florida. The event welcomes over 200 participants along with hundreds of dedicated volunteers for a full day centered on surfing, inclusion, and community, creating life changing experiences for children and adults with autism and other developmental disabilities.
Read More
Pukka Introduces the 2027 Golf Collection
July 02, 2026 | Golf Industry News
Built around the idea that no two pro shops should look the same, the latest collection expands what's possible through new silhouettes, premium fabrics, elevated embellishment techniques, and a broader range of customization options than ever before. Every detail has been considered to give golf facilities, resorts, brands and retailers the flexibility to create collections that feel authentic to their identity rather than pulled from a shelf.
Read More
Pukka adds Cross Wale Corduroy to Specialty Fabric Offering: Updating a Classic for the Modern Market
April 23, 2026 | Press Releases
Pukka continues to define the direction of headwear with the introduction of Cross Wale Corduroy, a forward-looking fabric that reimagines a vintage classic through a modern lens. As texture driven styles gain momentum, Pukka leads by identifying what is next and bringing it to market with clarity and purpose. Cross Wale Corduroy builds on the familiarity of traditional corduroy, evolving it with a distinctive construction that features raised vertical wales intersected by a refined stitch pattern, creating added depth, dimension, and a fresh visual identity suited for today’s headwear.
Read More
PUKKA LAUNCHES IN THE UK & EUROPE WITH SPECIALIST SPORTS AND THE LOOP
December 22, 2025 | Golf Industry News
Pukka, America’s Number One Custom Headwear Brand in US Golf, is officially launching in the UK and Europe through a new partnership between Andrew Law, Specialist Sports and The Loop. Built on decades of combined industry experience, the collaboration will introduce Pukka’s signature fully custom, premium headwear model to golf retailers across the region
for the first time.
A Partnership Beyond the Game of Golf: Pukka and First Tee’s Shared Commitment to Youth Development
October 29, 2025 | Press Releases
For Pukka, golf has always been about more than clubs and courses, it’s about the people and values it inspires. Our continued partnership with First Tee lets us be a part of something bigger than the game itself.
Read More